How To Become a Parent Coach: The Jai Institute vs. Dr. Shefali Conscious Parent Certification - Beth Rowles (2022)

A lot of moms who put all of the time, effort, and money into learning how to become a conscious, positive, or gentle parent find that they’re incredibly passionate about the topic. I know I was! I really wanted to prevent children from suffering in the ways that I did. I absolutely loved learning everything I could about human relationships and about child development. When the possibility of becoming a parenting coach was introduced to me, I thought it sounded like an absolutely amazing way to both help people and earn a living.

While you might meet strong proponents for either the Jai Institute for Parenting or Dr. Shefali’s Certification Program, a lot of people reach out to me because they’re on the fence between the two and want to know what I think about both of them. So today’s article will hopefully answer those questions and give you some insight into both programs and what to choose.

It’s so exciting to think about running a coaching business and helping people do what you love! But both of these programs are a lot of money (Shefali’s is $8,500-$9,000 and at the time of writing Jai’s has been reduced to $4,750 per their website) and you want to make sure that you make the right choice. In my opinion, there are a lot of OTHER things to take into consideration before you begin either program.

It may help you first to know the truth about becoming a conscious parenting coach:

  • You will not make a lot of money quickly
  • Running your own business is more time-consuming than working for someone else
  • You will have to overcome any mindset blocks you have about your worth, money, and external validation
  • You have to either learn how to DIY or hire someone to build your website, run digital marketing campaigns for you, pitch you to be featured, and guide you in the process
  • Coaching is not covered by insurance (usually) so you have to find clients that have the disposable income and desire to do this work, which often are NOT the people you set out thinking you’re going to be helping
  • You must have the time to build authority somewhere: in your local area through talks or workshops or online via podcasts, a YouTube channel, social media, blogs, etc.
  • Finally, you have to be willing to tell your story and ask people to buy from you… a lot of people who are “helpers” really hate doing both

About the money…

Coaches are followed for 6+ months before someone trusts them enough to buy from them. While the coaching certification programs are nice and do build some trust, neither company has spent a lot of time or money in building awareness campaigns about their philosophy. Dr. Shefali has done the most work in this regard but does not, for example, run ads encouraging people to sign up with “her” coaches. The Jai Institute does a little more work trying to build awareness and promote their coaches, but they mostly attract people who want to get the certification program themselves. In other words, rather than being coached by someone, the people who find Jai usually would rather just spend the money on learning how to be a coach themselves.

This is not like other service-based businesses where people just search for a coach and hire you on the spot. If people DO find you (which takes a lot of work to begin with), you must have the entire system set up for them to stay in touch with and be nurtured by you. This alone can take at least six months if not a year or more to set up, and you’ll build it over and over while you refine who you are and who, specifically, you want to work with.

You also need to be of service — for free or very low cost — in order to build up a library of testimonials, case studies, social proof, reviews, or other ways that people can say, “Yes, she knows what she’s doing!” Coaching is not a low-cost service and there’s already a low or no cost substitution: therapy. You’ll have to educate your potential clients on how you are different from therapy so they choose you over what their insurance will cover.

My recommendation? Don’t quit your job until you have a thriving practice that you can no longer run part-time. Until then, you can absolutely build your business after hours. You cannot build a coaching practice helping other people while the weight of finances bears down on you. Parenting or relationship coaching is not like business coaching. People are more likely to spend money learning how to make more money than they are on learning how to not screw up their kids. That’s the sad truth. One is easy to justify, the other… for a lot of people, it’s hard to justify their own worth and need for care and support. There’s shame around parenting and family dysfunction. There’s no shame around learning how to make money!

But, back to what you’re here for:

I personally am certified by the Jai Institute for Parenting. Dr. Shefali launched her program after my certification was complete, but I did go through her two, year-long courses live with her (The Year of The Awakened Heart and The Year of Manifestation) prior to her launch. In my situation, it made more sense for me to spend that kind of money on a degree rather than another certification program. I ended up going back to school and getting a BS in Business Administration, Marketing Management. Remember what I said earlier about learning how to run a business? Yep… that was the more pressing need and I’m so glad I did it. I’m currently working on my MBA as well.

I’m going to discuss what I know about each program and the businesses themselves, but if you want to hear from someone who has personally experienced Dr. Shefali’s Coaching Certification Program, I’m not your girl.

The Jai Institute for Parenting

How To Become a Parent Coach: The Jai Institute vs. Dr. Shefali Conscious Parent Certification - Beth Rowles (1)

(Video) How the Jai Institute for Parenting Began...

The Jai Institute’s Parent Coach Certification offer is a 6-month program. You spend the first three months going through the client-side education first while being coached by their faculty. Before, I would have complained about this curriculum, but the Institute was sold back to an original co-founder (Kiva Schuler) and the curriculum has since been revamped. Now it is very deep and covers a lot of great topics like attachment science, nervous system science, and brain science. When I attended, several books were required reading and they were fantastic and REALLY helped me understand what children need, but they weren’t a part of the course itself (so if you didn’t do the homework, you would have missed out).

The second half of the program is focused on learning how to coach. When I attended, we were assigned a buddy who we talked to each week, and at this point, we started coaching each other. I actually do not like this model as they basically have you establish a friendship first and then try to go to the container of coaching, which, in my experience, is not a great idea. I’m not sure if it’s still this way. I believe that now they have you find someone else to coach so you are supported while you navigate that first client. This is the way it should be. You’ll want to ask questions or have supervision during this process.

Now they’ve added four more weeks that are just business coaching. Given Kiva’s background in marketing, I imagine this is far more robust than what I experienced. She does provide appropriate sales scripts and mindset help. When I attended, the push was to start off charging high rates, but Kiva has a much more realistic mindset about being ok with charging less while you build your business. Do know that she does have other offers to help you grow your business, from building a website for you to a mastermind. I recommend Dana Malstaff’s Nurture to Convert Society over this, however. I’ll do a post about that another day but feel free to join our group, Soul Sages, and ask me about it!

I have seen some Jai graduates, with money to invest upfront in marketing & advertising, build large businesses.

Pros:

  • More affordable
  • Great education on child development
  • Will help you in your own journey as a parent
  • Helps you experience the transformative power of coaching while attending
  • Run by someone who has more experience with helping others build and market their businesses

Cons:

  • Doesn’t focus as much on the parent’s/coach’s own healing and growth, which is the most important credential
  • Focuses more on tactics than on your power to help the client tap into their own wisdom
  • Jai recently left Facebook groups behind so you have to go to another platform for their community
  • The method itself is confusing and can leave you feeling unprepared

Dr. Shefali’s Conscious Parenting Certification

How To Become a Parent Coach: The Jai Institute vs. Dr. Shefali Conscious Parent Certification - Beth Rowles (2)

When I studied under Dr. Shefali, she was so against tactics and methods and just wanted everyone to evolve. Shefali was super clear on what she was about: using our children as the catalyst to grow up. I love that she’s decided to come a little more into the form of it and create a framework or method.

The great thing about Shefali is that she’s a clinical psychologist, so she brought all of that education to her Eastern wisdom. Being in her classes for two years felt like going to school to become a psychologist. I learned SO much from her and am still truly grateful for the experience of being woken up.

But her teachings aren’t the whole story, in the same way most other guru’s aren’t. When I was in her classes, my children were young and never triggering, but my husband was. Though I harassed her endlessly with my “what about him…” questions, she was not really willing to connect the growth possible from the catalyst of children to the growth possible from the catalyst of our adult relationships. This was work that I did on my own. Even her Year of the Awakened Heart never actually taught me how to open my heart… Dr. Laura Berman’s book, Quantum Love, did that. The world of psychology is very focused on self-development and the individual, and it’s just not the whole story. I also never learned about emotions from her, learning what I know about them from Karla McLaren instead. Nor did I learn about boundaries from her, which are a huge component of my work.

So this knowledge of the missing pieces of Shefali’s work does hinder my perception, but I will say that the pieces that ARE present are profound.

While I haven’t attended her 5-month program, my friends have. I asked all of them for reviews about how it helped them as a coach and business owner and not one of them responded, so take that as you will. From my friends that I have had conversations with, they all shared that her program is a TON of work. It’s a mountain of reading and homework, so it seems to be very academic. I believe her support is great from a coaching aspect, that she has others help her with supervision and that you see a lot of coaching in action via videos of her coaching a former employee.

(Video) Meet Jai Certified Parenting Coach, Kim Muench

I, personally, have not seen her graduates build large businesses.

Pros:

  • Dr. Shefali is a clinical psychologist so I’m sure she brings a lot of that education and practice experience to her program
  • She has done more work on awareness and marketing (as Oprah’s “favorite parenting expert”) so you may have clients find you through her
  • Her coaching certification program does include some business support and the tactics I’ve observed by her coaches are a good start
  • Dr. Shefali herself has made this journey from helper to a successful business owner

Cons:

  • Less affordable (and know that it’s prohibitive by design… also take that as you will)
  • As far as I know, you do not have the same experience ofbeing coached weekly by an expert coach during your program
  • There is a prerequisite to take her other classes first so you can’t just read her book and sign up–you have to have some of your own evolution underway first
  • It’s not the whole story (but none are)

Why is this choice important?

Actually, in the grand scheme of things, it’s not a terribly important choice. Let me explain. Most coaches takemultiplecourses, certification programs, or classes. No one course ever feels like enough to make you well-rounded and ready to help another human being on their journey. I took Shefali’s courses, Jai’s certification program, Reiki training, Suzi Lula’s classes and Self Care coach training (which was actually incredibly helpful and I highly recommend it), Heart Math’s certification program, etc. I’ve read hundreds of books, wrote two books, and I continue to do my own work every day.

Your own degree of consciousness is your highest and best credential.

Period. My own coaching method helps my clients shift out of fear and into love. I cannot coach you from a place of fear, and a lot of coaches I meet still drop down to that place. My own energy is as important to your coaching experience as my knowledge. The knowledge helps, sure, and I love to give my clients advice and tactics when they truly need them, but the most beneficial thing I do for my clients is my own work.

If you want to be a coach, plan to take as many programs as you can. Plan to take one every year if they’re expensive like both of these options. Youmust continue growing if you want to coach others. In my opinion, a great coach (or therapist, for that matter), spends much of their time deconstructing and understanding every trigger and depleting emotion in their life. They push the edges of their comfort zone and continue to hone their skills in empathy, communication, and leadership. They never take an “us vs. them” or “in here vs. out there” approach to ANYTHING.

Anyone who joins you in blaming the “other” for your problems isn’t yet qualified to coach you.

Which program do I recommend?

If you’re brand new to parenting and want to improve your knowledge and parenting skills, I recommend The Jai Institute.

If you’re brand new to personal growth and want to evolve into your best self, I recommend Dr. Shefali’s Conscious Parent Coaching Certification Program.

If you’re brand new to coaching and want to become a powerful coach, I actually recommend someone else entirely: Suzi Lula’s Soul Care Coaching Certification Program.How To Become a Parent Coach: The Jai Institute vs. Dr. Shefali Conscious Parent Certification - Beth Rowles (3)

Yep, I threw a brand new one in there. Suzi just started offering this program this year and, while I didn’t sign up for it, I have taken enough classes with Suzi to know that she is the real deal when it comes to coaching itself. She has been doing this for 20 years and has a lot of wisdom to offer. Her coaching is probably the most aligned to my coaching style but I just think she’s one of the best people to help you become a coach. You can always add a specialty later.

(Video) Meet Jai Certified Parenting Coach, Lelia Schott

And if you’re wanting to become a powerful relationship coach or marriage and family therapist, stay tuned! I’m working on something with Dr. Laura Berman that will take you to the next level.

What’s next?

Want to dive into this world and bring your consciousness work into all areas of your life? Sounds like you’d be a perfect fit for my Facebook community, Soul Sages! Come join us inside today!

How To Become a Parent Coach: The Jai Institute vs. Dr. Shefali Conscious Parent Certification - Beth Rowles (4)

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Beth Rowles

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FAMILY ALCHEMIST FOR AMBITIOUS MOMS at FamilyBeing

On a mission to stop creating childhoods that kids have to recover from by ending divorce culture, Beth helps ambitious, often entrepreneurial, moms use their marriage conflict as a feedback loop so they can grow in self-awareness and authentically create the relationship they want without leaving the one they're in.

Hey friend!

Latest posts by Beth Rowles (see all)

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FAQs

What is a conscious parenting coach? ›

Conscious Parenting coaching turns the traditional parenting paradigm on its head and focuses on raising the parent's consciousness and evolution before and during the raising of a child.

How do parents become conscious? ›

How to become a conscious parent
  1. Talk to your kids. The next time your kids do something “wrong,” take a moment before you hand out the punishment. ...
  2. Do the Inner Work. Conscious parenting means being aware of your own emotional hurts and parenting yourself, first and foremost. ...
  3. Set clear boundaries. ...
  4. Accept how things are.
30 Nov 2021

How do I become a parent coach UK? ›

The way to become a parent coach is to firstly do an accredited coach training course where you will learn the skills you need be become a coach and where you will get to practice your coaching skills.

How do parenting coaches make money? ›

Ways to make additional income in your Parent Coaching business:
  1. Offer group coaching - usually at a lower price point than your 1:1 coaching.
  2. Offer a course they can access on their own time.
  3. Offer a membership - oh how I love this option! ...
  4. Offer products to purchase: books, templates, worksheets, video recording etc.

What are the 4 parenting styles? ›

The four main parenting styles — permissive, authoritative, neglectful and authoritarian — used in child psychology today are based on the work of Diana Baumrind, a developmental psychologist, and Stanford researchers Eleanor Maccoby and John Martin.

At what age do most become parents? ›

It can feel like everyone has an opinion on when to have babies. The average age of first-time parenthood is now 29.3, having steadily increased over the past few decades — and for some women, the societal pressure to feel they "should" start a family at a certain age is overwhelming.

What is the difference between gentle parenting and conscious parenting? ›

Gentle parenting requires a lot of self reflection and awareness. Adults who work on being conscious parents understand that their triggers are related less to their child's behaviour and more to their own unmet emotional needs in childhood.

What age do most people become conscious? ›

The tentative answer to the guiding question is that children become consciously aware between 12 and 15 months (+/-3 months).

What qualifications do u need to be a coach? ›

You can take a foundation degree, higher national diploma or degree in:
  • sports coaching and development.
  • sports and exercise science.
  • sports studies.
  • physical education.

How do I become a parent advisor? ›

Entry requirements

Most schools would require experience working with families and young people. Some schools may require a relevant qualification in teaching, youth worth, social work or a similar discipline, so check locally what the expectations are.

What qualifications do you need to be a parent? ›

5 Qualifications You Should Have to Become a Parent
  • A go-getter attitude is key. ...
  • You must be able to function on very little to no sleep. ...
  • You must take an active interest in picking things up off the floor. ...
  • The ability to go to the bathroom in front of an audience is key. ...
  • Your time no longer belongs to you.
4 Mar 2015

How do I start a family coaching business? ›

How to Start a Coaching Business
  1. Define Your Skills, Not Experience.
  2. Start Coaching Today.
  3. Develop a Coaching Niche.
  4. Choose a Coaching Business Name.
  5. Incorporate Your Coaching Business.
  6. Understand Your Finances & Expenses.
  7. Gain Coaching Certifications.
  8. Purchase Business Insurance.

What makes a good parenting coach? ›

A good parent coach takes time. They address their child at eye level as they speak, listen and question actions and motivations. They talk to the child to help them to understand the reasons for a certain behaviour. They listen to help to ensure that the child understands and owns the route to improvement.

How do ADHD coaches get paid? ›

Ask coaches if they offer pro-bono or sliding scale fees

Some ADHD coaches offer free sessions for a limited number of people. You might also find a coach who charges on a sliding scale based on your income. This might be more affordable if your income is modest.

What is the most negative parenting style? ›

Authoritarian Parenting

Mistakes usually lead to punishment. Authoritarian parents are normally less nurturing and have high expectations with limited flexibility. Children that grow up with authoritarian parents will usually be the most well-behaved in the room because of the consequences of misbehaving.

What is the most successful parenting style? ›

Studies have identified four major parenting styles: permissive, authoritarian, authoritative, and hands-off. Of these styles, child development experts have found that the authoritative parenting style is the most successful in raising children who are both academically strong and emotionally stable.

What is the most positive parenting style? ›

Why experts agree authoritative parenting is the most effective style. Studies have found that authoritative parents are more likely to raise confident kids who achieve academic success, have better social skills and are more capable at problem-solving.

Which age is hardest to parent? ›

A recent survey showed that parents of 12- to 14-year-old teens had a harder time than parents of toddlers, elementary school children, high school children, and adult children. From toddler tantrums to teen angst, parenting children at any age can be tough.

What is the hardest baby age to parent? ›

But many first-time parents find that after the first month of parenthood, it can actually get more difficult. This surprising truth is one reason many experts refer to a baby's first three months of life as the “fourth trimester.” If months two, three, and beyond are tougher than you expected, you're not alone.

Is 37 too old to have a baby? ›

Geriatric pregnancy is a rarely used term for having a baby when you're 35 or older. Rest assured, most healthy women who get pregnant after age 35 and even into their 40s have healthy babies.

What are the 5 types of parenting styles? ›

Latest update:
  • Types of parenting styles.
  • Authoritarian parenting.
  • Authoritative parenting.
  • Permissive parenting.
  • Free-range parenting.
  • Uninvolved parenting.
4 Nov 2021

Is gentle parenting the same as Montessori? ›

Gentle parenting has several things in common with the Montessori method. To start, both encourage the child to take responsibility for themselves. Gentle parenting takes guiding your child towards independence to an emotional level.

Why is gentle parenting so hard? ›

"Gentle parenting takes more time and dedication because it is an investment in validating your child's feelings, setting healthy boundaries, making consequences that are logical to the situation, and being responsive to the situation and your child without being permissive and letting the child set the rules."

What age does a child develop a conscience? ›

Students of early morality (Emde, Biringen, Clyman, & Oppenheim, 1991; Emde, Johnson, & Easterbrooks, 1987) proposed that the early moral self emerges by age 3, in that the child begins to be keenly cognizant of right and wrong and those feelings become part of self-awareness.

What age do girls get self conscious? ›

Body self-consciousness in girls can begin as early as the tween years in girls as young as 8 or 9 years old.

Can I coach without a qualification? ›

From a legal standpoint, no. There is no regulation that dictates coaching programs to be led only by someone who has undergone certification training.

How many years does it take to become a coach? ›

It takes 3 years of professional experience to become a coach. That is the time it takes to learn specific coach skills, but does not account for time spent in formal education. If you include the normal education requirements to complete a college degree, then it takes 6 to 8 years years to become a coach.

Can you coach without being a teacher? ›

Generally, having a teaching certification is a requirement for many, but not all, high school coaching jobs. Choosing to major in something other than education won't necessarily keep you from all coaching roles, but it will make you ineligible for the position in many school districts.

What qualifications do I need to work with children? ›

Childcare qualifications needed to work in childcare
  • Level 3 NVQ in Caring for Children and Young People.
  • Level 3 NVQ in Childcare and Education.
  • Level 3 NVQ in Children's Care, Learning and Development.
  • Level 3 NVQ in Early Years Care and Education.
  • Level 3 NVQ in Play work.
  • Level 3 Diploma in Play work (NVQ)
13 Jan 2016

What do parent coaches do? ›

What Is Parent Coaching? Parent coaching helps parents clarify how they want their relationships with their children to be, and offers them tools to create a deeper and more fulfilling connection for their family. A parent coach will help you get clear on your parenting values, experiences and goals.

What qualifications do you need to be a family support worker? ›

If the role of a Family Support Worker interests you, you will need to have a minimum of a level 3 qualification in childcare, social work, social care, youth work, counselling or education, experience (paid or voluntary) of working with families and children, and you would need to complete a Disclosure and Barring ...

What are 5 important qualities for a parent to have? ›

Across these differences, however, research has shown that being effective parents involves the following qualities:
  • Showing love. ...
  • Providing support. ...
  • Setting limits. ...
  • Being a role model. ...
  • Teaching responsibility. ...
  • Providing a range of experiences. ...
  • Showing respect.
11 Sept 2003

What skills do new parents need? ›

You have to know where you're at so you can see where you're going.
...
Parenting skills to assess:
  • unconditional love.
  • dependable security and safety.
  • stress management techniques.
  • constant communication.
  • tools for building healthy relationships.
  • modeling healthy choices.
  • life skills development.
  • education advocacy.
28 Sept 2020

What skills are needed to parent? ›

  • Overview.
  • Communicating with Your Child. Responding to Behavior. Communicating with Your ChildResponding to Behavior.
  • Creating Structure and Rules.
  • Giving Directions.
  • Using Discipline and Consequences. How to Use Rewards. ...
  • Using Time-Out.
  • Practice Parenting Skills. Giving Directions. ...
  • Other Resources.

› articles › become-a-parent-coa... ›


How To Become a Parent Coach

https://coachcampus.com › articles › become-a-parent-coa...
https://coachcampus.com › articles › become-a-parent-coa...
A parent coach is someone who helps parents with parenting challenges by offering alternative perspectives around family situations, uncovering strategies to sh...
Parenting coaches are certified individuals who help parents with their parenting challenges; however, not everyone can.
> Hands on experience of working with families in diverse contexts. > Relevant qualifications in areas such as child development, education, psychology, c...

What is the role of a parent coach? ›

Parent coaching fosters support, understanding, and growth to decrease child issues and improve overall family function. Parent coaches most commonly work with developmental disorders, behavioral issues, eating disorders, and children at high risk.

What is the difference between gentle parenting and conscious parenting? ›

Gentle parenting requires a lot of self reflection and awareness. Adults who work on being conscious parents understand that their triggers are related less to their child's behaviour and more to their own unmet emotional needs in childhood.

What is the parent coaching model? ›

It's a process in which the interventionist supports the parent-child interaction using a variety of techniques that are all interrelated and involve the child. Coaching doesn't provide children enough opportunity to learn and practice. Coaching actually provides more opportunities for children to learn.

What is a conscious approach? ›

A conscious approach understands emotion as dynamic and embodied, situated in and across relational space and social practices (Smith et al., 2009a, Smith et al., 2009b), embodied by individuals and circulating between them. We acknowledge the complexities and obscurities of emotions (such as articulation – see.

What makes a good parenting coach? ›

A good parent coach takes time. They address their child at eye level as they speak, listen and question actions and motivations. They talk to the child to help them to understand the reasons for a certain behaviour. They listen to help to ensure that the child understands and owns the route to improvement.

What are the 4 responsibilities of a coach? ›

Coaches model and teach ethical behavior. Coaches build skills to communicate, collaborate, educate and support all stakeholders in a program. Coaches create an emotionally and physically safe sport environment. Coaches promote physical, psychological and social benefits for athletes and encourage sport participation.

What are 5 responsibilities of a coach? ›

A great coach will serve many roles: technical supporter, motivator, leader, psychologist, and maybe most importantly, as a role model for the athlete to follow in the competition arena as well as out. Well developed coaches will understand their various roles as it pertains to their overall program.

What are the 5 types of parenting styles? ›

Latest update:
  • Types of parenting styles.
  • Authoritarian parenting.
  • Authoritative parenting.
  • Permissive parenting.
  • Free-range parenting.
  • Uninvolved parenting.
4 Nov 2021

Is gentle parenting the same as Montessori? ›

Gentle parenting has several things in common with the Montessori method. To start, both encourage the child to take responsibility for themselves. Gentle parenting takes guiding your child towards independence to an emotional level.

Why is gentle parenting so hard? ›

"Gentle parenting takes more time and dedication because it is an investment in validating your child's feelings, setting healthy boundaries, making consequences that are logical to the situation, and being responsive to the situation and your child without being permissive and letting the child set the rules."

What are the 6 types of parent involvement? ›

Six Types of Parental Involvement
  • Type 1: Parenting.
  • Type 2: Communicating.
  • Type 3: Volunteering.
  • Type 4: Learning at Home.
  • Type 5: Decision Making.
  • Type 6: Collaborating with the Community.

Which parent style is the best? ›

Why experts agree authoritative parenting is the most effective style. Studies have found that authoritative parents are more likely to raise confident kids who achieve academic success, have better social skills and are more capable at problem-solving.

How do you become a mom coach? ›

A minimum of 100 coaching hours is necessary to receive Parent Coach Certification®. The PCI Four Core Courses consist of: In-depth Study Guides, with research information, inventories, self-assessment tools, parent assessment tools, and lots of practical application strategies.

What are the 5 levels of consciousness? ›

There are five levels of consciousness; Conscious (sensing, perceiving, and choosing), Preconscious (memories that we can access), Unconscious ( memories that we can not access), Non-conscious ( bodily functions without sensation), and Subconscious ( “inner child,” self image formed in early childhood).

What are the 3 types of consciousness? ›

Sigmund Freud divided human consciousness into three levels of awareness: the conscious, preconscious, and unconscious. Each of these levels corresponds and overlaps with his ideas of the id, ego, and superego.

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